Marketing strategies of the mass-market chocolate industry Essay

This report is an evaluation of the marketing strategies used in the mass-market chocolate confection industry in the United Kingdom (UK). The four brands this report studies in detail are Cadbury, Galaxy, Kit Kat, and Maltesers. The UK mass-marker chocolate confectionary market is the biggest in the European Union and sales are heavily reliant on a solid marketing strategy. Using the four brands mentioned above this report investigated the following, segmentation, targeting and positioning, consumer buyer behaviour, promotion, pricing, product, and placement, social media strategies, and communication strategy. Finally, this report gives critiques on the effectiveness of the marketing strategy for the four selected brands and recommendations on how they might improve. Of the four brands studied, only Galaxy uses demographic segmentation by focusing on women but all four use behavioural segmentation by focusing on benefits sought from eating chocolate. Cadbury targets creative individuals, galaxy targets the indulgent types, Kit Kat targets tired employees, and Maltesers targets those in search of guilt free chocolate. Cadbury positions itself as a creative brand, galaxy as a treat, Kit Kat as a break bar, and Maltesers as the lighter way to enjoy chocolate Chocolate is an impulse good and need recognition is usually stimulated upon seeing the packaging, where as information search is usually omitted or happens very quickly. When it comes to evaluating alternatives consumers, positioning and brand personality come into play. Finally, the choice to buy or not to buy happens very quickly. Cadbury was the only brand found stay in contact with consumers post-purchase by sharing recipes that one could make with Cadbury products. Each of the four brands use adverts, sales promotion, sponsorship, and social media to increase brand awareness. However, no promotional material gives information about pricing because retail outlets set their own prices. Most mass-market chocolate bars are around the same price and can be found near tills at retail supermarket outlets as well as off-license stores across the nation. All four brands are connected to their consumers via social networks, with the exception of Galaxy and Maltesers who do not have twitter accounts. Each brand uses social networks to reinforce their positioning strategy. Cadbury uses it to encourage creativity and audience participation, Galaxy uses it to remind women of the irresistibility of chocolate, Kit Kat uses it to remind its fans to take a break, and Maltesers uses it to celebrate is 75th birthday. This report concludes by recommending that Cadbury should identify a clear branding message because currently its adverts are always open to interpretation. Galaxy should stay in touch with customers post-purchase with recipes for irresistible chocolate desserts. Kit Kat should continue having a strong focus for all communication material and Maltesers should communicate its original message, a lighter way to enjoy chocolate, more explicitly.

Content Analysis Of Gender Stereotypes in Magazines Essay

It only takes a second to attach a strong feeling or idea to a character in a movie, advertisement, or video game. Many characterization used are based on the assumed stereotypes, and are usually one-dimensional characters. Typically, these characterizations usually come from inherited family values, education, and the media. While stereotypes existed long before mass media, the media machine certainly helped to accelerate the cultural growth of all kinds of stereotypes. It is beyond this paper to answer why magazines employ these gender stereotypes, instead this research is designed to analyze whether the content (writing, pictures, and advertising) in magazines employs the use of stereotypes in their depiction of gender. Initial Investigation Before conducting the research, I went to library and looked through two different magazines, Sports Illustrated (SI) and Chatelaine, which were both released in November 2011. SI is a sports magazine with a gender-neutral name, but there is one long-held view that women are not equal to men in the realm of sports. I’m not talking about the performance levels of athletes, but the idea that accomplishments of female athletes are not celebrated equally to those made by male athletes. As for Chatelaine, which means a woman who owns or controls a large house, it is a Canadian magazine focused on female interests, and according to the magazine, those interests are fashion, beauty and decor, to current affairs, health and food. The cover of SI shows a male basketball player in mid-air about to score a point, which isn’t anything that is grounds to claim that SI is gender biased. However, the editorial content on the cover provides more interesting tidbits as it promotes a list of the premier college basketball teams in the United States, but the list for women’s college basketball is half of the men’s league. Going through the 112-paged issue, I found there to be only five pages dedicated to female athletes. In fact, the first image of a  female in the magazine is an undressed lady sitting cross-legged on a beach. There is no mention of her interests, thoughts, or even her identity, as her only purpose on the page seems to be showing her body. To my surprise, this wasn’t an ad but an SI article that focused on tips for photographing swimsuit models. While the image can be interpreted as simply showing the end-product of a skill (photography), but it doesn’t remedy the fact that the skill involves using women primarily as sexual objects. Besides that, the ads in the magazine were for products, such as shavers, gadgets, and cars, which both sexes could be equally interested in; however, it is fascinating to note that the advertisements make those products seem to be solely for men. As for the other magazine, Chatelaine, it was actually more extreme in portraying gender stereotypes. One of the first things that I noticed was that it had a lot more advertisement. In fact, I would say that the ratio of ads in the magazine almost compared to the previous magazine would be three to one. Also, all the advertisements were for women products such as make-up or hair products. As for editorial content, I noticed the cover had the headline â€Å"The Most Talked-About Women in 2011.† This would certainly be proof or at least could be seen as hinting that women covet gossiping. For me, the most intriguing aspect for me was that it was a women’s magazine but had plenty of female stereotypes. Lastly, there was no appearance at all of men in the magazine. I did not have time to analyze all the articles but I saw no picture of a man except for one random shaving ad. Units of Analysis and Observation For this research, the unit of analysis or the major entity that will be studied will be magazine content. The portrayal of both sexes and the relations between them will be studied in magazines by examining three features, the pictures, writing and advertisements. Pictures can evoke strong feelings in people and they usually carry implicit and explicit messages, thus I will be tracking the messages that relate to gender stereotypes. Besides that, I will also be looking out for writing in the magazines’ editorial content that suggest gender stereotype. Lastly, ads will be looked as the type of product and lifestyle associated with said product that is being depicted may show gender stereotypes. For this research, the unit of observation are magazines as obviously will be making  my observations in magazines. What are the reasons for choosing this medium? Convenience, easy to secure, and also it is quite easy to analyse compared to other mediums. However, there is one important criterion for magazines, such as they have to be in English language as it will be important in identifying gender stereotyping in the writing. Though, there are criteria that are not important to me such as the genre (men’s and women’s magazine) and also, the magazines will not be filtered in terms of their release date Sample The next step is securing a list of the all unit of observation, the magazines. The sampling method that I would use is for this research would be random selection. My sampling frame for the research would be British Columbia, because of lack of resources. To acquire a list of magazines, I would first go to libraries and check the archives to get listings for magazines of all genres. As I already mentioned, I would be interested in looking at magazines that are also from the past. For this reason, I would rather go to a library than a store as their supplies will be limited. Thus, I would then choose from the archival listing of magazines in the libraries, and get the size of my list to 250, and then I would randomly select 100 magazines from that list to research. Variables In our research goal, we are analyzing the content of magazines for absence or presence of two variables; the use of male and female stereotypes in magazines. These two variables can be identified and defined by first coming to understand what the term, gender stereotype, means. Firstly, gender stereotypes are a social construct that depict men and women having a set of social and behavioural norms that are considered to be socially appropriate for individuals of a specific sex in the context of a specific culture, which differ widely between cultures and over time. Many of our current gender stereotypes, such as men are stoic or women are rumour-mongers, have roots in ancient myths, religious accounts, and archetypes. Thus, these stereotypes have existed with mankind long before the advent of mass media. However as mentioned earlier, mass media has certainly had a significant role in the transmission of these values and thoughts across any society. More importantly, these gender stereotypes are harmful to society when  people often inaccurately categorize individuals according to their group membership because they assume stereotypes to be based on reality. Traditionally, it has been females who have suffered by being pressured to reach a perfect socially-accepted body image, but as media now fixes its gaze on the idealized super fit male bodies, males too are feeling the weight of this social construct. Thus, the use of female or male stereotypes in magazines can be identified by recognizing whether the depiction of either sex uses a set of socially constructed attributes, behavioural patterns, and roles. Thus, in the next section I will show instances or examples of gender stereotyping that will indicate the absence or presence of the two variables. Indicators For the first variable, the use of male stereotypes in magazines, it can be indicated by checking for common male stereotypical beliefs. For instance, men are usually portrayed as stoic and unemotional. Besides that, they are also typically defined by their possessions and their ability to gain these possessions through a successful career. Also, they are thought to be independent and heroic, coming to the rescue of any damsel in distress. Furthermore, they are usually depicted as physically strong and aggressive. Other than that, they are also narrated as having poor domestic skills such as cooking. Lastly, the male is sexualized by being pressured to have a bigger body size that is muscular or sexually potent. For the next variable, the use of female stereotypes in magazines, it can be indicated by identifying female stereotypical beliefs. For example, females are usually thought to be emotional and prone to mood swings. Besides that, they are defined by their beauty or their clothing. Also, they are usually dependant, reliant on others for support, and needs rescuing from males. Other than that, they are also depicted as being submissive, having to please others before they can please themselves. Also, they are usually depicted as limited to playing a domestic role as a housewife and caretaker of the family and household. Besides that, females are also sexualized by being pressured to have a slim and voluptuous figure. Additionally, there is almost a mirroring between the ways each sex is portrayed using stereotype. This is an interesting aspect that also actually makes the research more â€Å"smoother† and faster as it will be explained in the next section. Codes The next step is to codify the indicators that we have established so that they can be measured and quantified to answer the research question. These codes will be able to represent stereotypes for both sexes as we have noted the inverse relationship of the stereotypical attributes and behaviours for each sex. One key issue is that the following codes may embody more than one of the previous indicators. One of the first codes is suggestive body language. Indeed, the way in which the subject’s body is postured can either connote different stereotypes. Although this code will probably be primarily used in analyzing photographs or advertisements in magazines, written articles also may describe the body posing in a way that suggests certain stereotypes. For instance, the stereotype of a female’s submissiveness if the female subject, in the magazine content, has a reserved facial expression or a male’s dominance can be expressed by a male subject, in the magazine content, though a powerful stance. Another stereotype expressed through body language is the emotional state of a subject, as a male with a silent expression can show the stoic stereotype, whereas a female crying can show the overtly-emotional stereotype. Another code to systemize the indicators is idealized appearance. This may sound vague and similar to the previous code, but for our research purposes, this term will represent how the men and women are dressed and their physique as well. Clothes are regarded as a status symbol and one may associate an individual with a higher or lower social class by examining their attire. And when there is a lack of clothes, the focus of the magazine’s reader is drawn to the subject’s physical body. Thus, the stereotype being expressed here would be the objectification of each sex. Magazine content that embody this code frame the reader’s perception of information according to the contour of the model’s body contour, thus certain body sizes are considered idealized because they are shown more. The last code used for the research is stereotypical tasks. To explain, the actions of the male or female that are shown or described to be doing in the content of a magazine can connote several stereotypes. For instance, a female in a magazine may be shown to be working a traditional domestic role and a male may be shown as having a successful life by having a career that is high-paying. Another one would be females may be described as having a set of particular interests such as shopping or gossiping, whereas a male’s interests may be described as working out or professional. Besides that, the stereotypical task will also include what are they saying as as their expression of their thoughts can show any of the indicators. Analysis/Measurement The next step is to outline a way to make sense of the data that is being collected. I will do this by designing a tally sheet that separates unit of analysis from unit of observation while counting the frequency of the codes. The first column is for Magazine ID, each magazine that is randomly picked from the sample size, and each would be assigned its own number. The next three columns would be for the three codes discussed earlier. Then it would be divided into two columns as I want to see the code applied for each of the two variables (the use of male and female stereotypes in magazines). I wanted to account for two variables because I find this useful to see if there is an equal ratio of gender stereotypes or is it always extreme? Suggestive body language Idealized appearance Stereotypical tasks Magazine ID Male Female Male Female Male Female 01 23 7 8 55 40 22 02 40 11 20 17 23 28 03 09 23 18 14 15 17

Reality Television Dissertation Example | Topics and Well Written Essays - 5250 words

Reality Television - Dissertation Example Media provides knowledge through a never-ending list of channels like News, history, education, sports and so on. Initially, this field was restricted only to professionals. But with the advent of reality television shows, normal people found their way to participate and contribute towards media development. The initial efforts were first applied for on-air voice shows and after their resounding success made way into the visual screen; television. Reality television shows, which show real life, are generally unscripted drama or real events pictures on ordinary people rather than professional actors. In addition, hundreds of reality TV websites are devoted to keeping viewers informed about a different range of TV programmes related to merchandise, news, and fan activities1. Ever since TV gained popularity, it is the fore-runner among media development giving the real-time account of happenings in the world. Based on featuring style, purpose and used situations, these shows can be broadly classified in categories like documentary-style, elimination game/quiz shows, self-improvement/makeover, dating shows, talk shows, hidden camera, and hoaxes2. There are lots of controversies regarding reality TV about being real. Many accidents happened during shows. And even many people don't like it due to various reasons. Sometimes these persons are family members of the participant. In spite of these many obstacles, reality TV business in expanding daily and gaining more and more popularity. Reasons for this is its use to ordinary people, many social issues raised and many more. Next sections explain about reality TV in detail and convince the reader about how reality TV efficiently deals with issues like work, home, public, domestic, competition, co-operation, relationships, betrayal, deception, testing, trust, success, winning, failure, celebrity, voyeurism, surveillance, and control.

Economics Essay Example | Topics and Well Written Essays - 1500 words - 40

Economics - Essay Example That makes lending conditions more difficult, especially at smaller banks. The March loan-to-deposit ratio of 83 per cent  for Chinas small and midsize banks was already above the 75 per cent  limit set by the regulator. In aggregate, though, it isnt clear the banks are short of funds to lend. The level of reserves banks hold above the requirement held steady at 2.2 percentage points in March, up from 0.8 points in the middle of 2011. The seven-day interbank lending rate was 3.2 per cent  Friday, down from an average of 4 per cent  in 2011. Both measures suggest that liquidity conditions are improving. With no shortage of funds in the banking system, but new loans low, the obvious conclusion is that it is constrained demand for loans, not a constrained supply of credit, that is the problem. The shrinking share of long-term loans in the total for new lending - down to 28  per cent  in April from an average of 51 per cent  in 2011 - suggests businesses dont see so many opportunities for profitable investment. In the past, demand for loans was always strong. Increasing supply by lowering the reserve-requirement ratio was a sure-fire way to give growth a boost. If demand is now less assured, opening the lending taps may no longer provide a quick

Develop a marketing plan Assignment Example | Topics and Well Written Essays - 500 words

Develop a marketing plan - Assignment Example The company also expects to reach more consumers as well as tremendously diverse ideas via social media. Going online is a part of their mission to shift from traditional marketing into digital realm. Nike is American multinational organization that was started in 1957 by Bill Bowerman and Phil Knight. The company designs, develops, manufactures, marketing and sells goods and services such as footwear, equipment, apparel and accessories all over the world. Twenty years down the line, Nike has joined the top companies in the footwear market. This was not as a result on TV advertisement but from positive appraisals by athletes they sponsor (Cendrowski, n.pg). For instance, the company made approximately 919.80 million dollars after Olympic players was seen wearing Nike in 1984 Olympics. The company’s mission is to innovate and inspire athletes in the world every day. Besides maximizing its profits the company also focuses on establishing environments that offer a platform for consumers to contribute into the company. Moreover, the company wants to build strong emotional ties with its consumers. The company’s target market is an active online 17-year-old user who is likely to spend 20% more to buy shoes in comparison to his adult counterparts. This is based on the fact that a significant population of young men has given up television to online communities. The company also targets over 5 million runners and other athletes to use their digital devices in determining their performance (Cendrowski, n.pg). Product strategy: currently Nike offers several apparel, equipment and accessories online such as the Nike+ running sensor, a performance-tracking tool. Nike+ running sensor has enabled over 5 million runners to check their performances. The company plans to include its new sport device, fuel band, which is able to track the energy output of its users (Cendrowski, n.pg). Price strategy: the current prices are either influenced by

Nursing Practice and Decision Making Essay Example | Topics and Well Written Essays - 2500 words

Nursing Practice and Decision Making - Essay Example Once the patient is relaxed, the chief complaint must be assessed, followed by anamnesis morbid. In this case, the patient stated that he had never felt a pain of this nature before, suggesting that this could be the onset or acute phase of a particular illness (Rogers, A., & Pilgrim, 2010). Therefore, it is necessary to assess the life history of the patient in order to reveal the underlying causes of this pain (Edwards & Elwyn, 2009). In the review of Mr. Singh, there were indications that he was susceptible to cardiovascular diseases. The risk factors that were obtained from the assessment of Mr. Singh include hypertension, which was previously diagnosed and presently at 160/100. Mr. Singh was also a smoker who was suffering from depression and anxiety (Goldberg & Fawcett, 2012). In addition to these factors, Mr. Singh also had been previously diagnosed with hyperlipidemia and type II diabetes which made him susceptible to diabetic heart disease. Due to the fact that the parameter s were normal except for his blood pressure and the sense that he was at risk of developing a cardiac disease, Mr. Singh had to undergo several additional tests to determine his cardiac function. There is a need for shared decision making as Mr. Singh did not present any major signs or symptoms upon his visit to the hospital (Thomson, Kinnersley & Barry, 2012). Other further complications in Mr. Singh’s situation will also be analyzed in the following sections when analyzing the psychosocial issues involved.... Once the patient is relaxed, the chief complaint must be assessed, followed by anamnesis morbid. In this case, the patient stated that he had never felt a pain of this nature before, suggesting that this could be the onset or acute phase of a particular illness (Rogers, A., & Pilgrim, 2010). Therefore, it is necessary to assess the life history of the patient in order to reveal the underlying causes of this pain (Edwards & Elwyn, 2009). In the review of Mr. Singh, there were indications that he was susceptible to cardiovascular diseases. The risk factors that were obtained from the assessment of Mr. Singh include hypertension, which was previously diagnosed and presently at 160/100. Mr. Singh was also a smoker who was suffering from depression and anxiety (Goldberg & Fawcett, 2012). In addition to these factors, Mr. Singh also had been previously diagnosed with hyperlipidemia and type II diabetes which made him susceptible to diabetic heart disease. Due to the fact that the parameter s were normal except for his blood pressure and the sense that he was at risk of developing cardiac disease, Mr. Singh had to undergo several addition tests to determine his cardiac function. There is need for shared decision making as Mr. Singh did not present any major signs or symptoms upon his visit to the hospital (Thomson, Kinnersley & Barry, 2012). Other further complications in Mr. Singh’s situation will also be analyzed in the following sections when analyzing the psychosocial issues involved. After clinical assessment, Mr. Singh was diagnosed with Acute Coronary Syndrome, and was referred to the call of medical team for admission. There are several stages that are involved in the assessment of Acute Coronary

Dining Room in Authentic Elizabethan Style Assignment

Dining Room in Authentic Elizabethan Style - Assignment Example A typical building of the period is Wollaton Hall (1588), Nottinghamshire, built by Robert Smythson; it was the first English house to abandon the traditional central courtyard and to place in its stead a high-ceilinged great hall lighted by gallery windows and surrounded by classically proportioned, multi-windowed wings. Bible box - the bible box appeared, these were small side chests designed to hold the family bible. They were later made with a sloping top to facilitate writing and reading. It was the forerunner to the writing desk. They were oak, left natural or finished with oils or beeswax. Colour: During Elizabethan times, color schemes varied depending upon the location of the home. Lighter colors tended to be avoided in town and city dwellings due to pollution. Another factor in color choice was often determined by the availability of pigments. In country areas, interior decorations were often carried out by traveling craftsmen who carried limited supplies. Paint had to be mixed on site with whatever locally available ingredients could be found. For example, the blue-green color wash used on wooden paneled walls in country areas was derived from the earth pigment terra verde, mixed with egg whites and buttermilk. It is, nevertheless possible to make some general statements. For example, during the first half of the Victorian era, walls were usually light colors except for dining rooms and libraries. The second half gave way to much more vibrant, rich colors such as vivid greens and mahogany brown typically found in bedrooms. During this period, the general feeling w as that deep, rich colors enhanced the importance of a room. Owen Jones, architect and theorist of color and ornament, published a handbook, in 1856, called The Grammar of Ornament. The basis of Jones's theories on the use of color was that it was aesthetically correct to use a complex pattern consisting of one main color and many subsidiary colors. Considerable thought was given to creating the right balance of both color and texture between wall, molding, ceiling and woodwork. Adding texture to a room was achieved through the use of wallpaper; stenciling and specialist paint finishes such as sponging, marbleizing and spattering. In most cases it was very difficult to distinguish wallpaper from paint. The simulation of various kinds

Globalization Essay Example | Topics and Well Written Essays - 3000 words

Globalization - Essay Example Mascarenhas (1982) developed a perspective of multiple factors the multinational organizations faces due to environmental uncertainty and focused on foreign exchange uncertainty, political uncertainty, and employment problems. Hambrick (1982) divided the environment into four categories: administrative, engineering, entrepreneurial, and regulatory, and these categories in twenty sub-categories. Several other scholars contributed to the classification in two broad dimensions: task (competitors, customers, and suppliers) and remote (political/legal, social/cultural, technological, and economic) environment (Dess & Beard, 1984; Ebrahimi, 2000). More recently, Guisinger (2001), based on prior work, proposed the geovalent construct to comprised eight "mutually exclusive, exhaustive, quantifiable, and largely replicable" (Guisinger, 2000: 4) environmental dimensions and encapsulate some of the main features of the international business environment. But the concept of globalization has cha nged the entire environment of global business. The IMF defines globalization as "the growing economic interdependence of countries worldwide through increasing volume and variety of cross border transactions in goods and services and of international capital flows, and also through rapid and widespread diffusion of technology." Mitchell (2000) defines globalization as "g... The world economy has been emerging as a global or transnational economy. A global or transnational economy is one which transcends the national borders unhindered by artificial restrictions like government restrictions on trade and factor movements. Globalization is a process of development of the world into a single integrated unit. The transnational economy is different from the international economy. The international economy is characterized by the existence of the different national economies the economics relations between them being regulated by the national governments. The transnational economy is a borderless world economy characterized by free flow of trade and factors of production across national borders. Drucker (1990) in his new realties observed that in the early or mid seventies with OPEC and president Nixon's floating of the dollar - the world economy changed from being international to transnational. Globalization in its true sense is a way of corporate life necessitated, facilitated and nourished by the transnationalization of world economy and developed by corporate strategies. Globalization is an attitude of mind - it is a mind - set which view the entire world as a single market so that the corporate strategy is based on the dynamics of the global business environment. International marketing or international investment does not amount to globalization unless it is the result of such a global orientation. Supporters and critics of a globalization alike tend to agree that globalization is nothing new. There have been always degrees of economic, political and cultural interdependence. What makes globalization an issue today is the speed at which interdependence is growing. This is partly the result of unprecedented

A Response to R.A.V v City of St. Paul Case Study

A Response to R.A.V v City of St. Paul - Case Study Example The court case of R.A.V v. city of St. Paul would have revised the definition of the hate speech guided by the provisions of the First Amendment. The court should have convicted the white teenager based on the injury caused by burning a cross in front of a black family’s residence. The act was injurious in nature based on Butler’s argument that any speech or act with elements that imply hate or racism should be prosecuted. The cross was the fighting symbol that the plaintiff used to arouse anger and resentment to the black family. The misdemeanor caused by the white teenager would have been by the trial court for prosecution instead of dismissing the charge. Butler is convinced that the act of cross burning amounts to hate speech and should not be protected by the constitution. Additionally, the decision by the court to include the provisions of the First Amendment to dismiss the case was irrelevant. The Minnesota court would have ruled in favor of the City of St. Paul instead of dismissing the destructiveness of cross burning (Butler, 2013). The court ruling can be used by racists to conduct heinous act against other community guided by the protection of speech in the constitution. The court decision would have been based on the historical accounts that relate to cross-burning. The act has been used before to carry out racist attacks black families in the United States. Butler established that the court was wrong because it failed to consider past cases of cross burning. She felt that the act itself contained a threat that could be prosecuted in court. Butler felt that the constitution should have included cross burning in the list of fires (Butler, 2013). The court ruling would have prosecuted the teenager based on the definition of fire in RAV v. St. Paul case. The ruling would pave the way for amendments in the way the constitution protects citizens’ free speech.  Ã‚  

Molecular Biology and Molecular Diagnostics Essay

Molecular Biology and Molecular Diagnostics - Essay Example The magazines are always aimed at the general public, therefore the language employed is standard and can be comprehended by any age group, individual. This paper aims at exploring the form and nature of molecular biology with the particular interest in understanding the interactions between the distinct systems of a cell. The paper will look at the interaction between RNA, DNA, protein biosynthesis, and how the interaction can be used in the diagnosis of a named disease. Molecular biology is concerned with the development, structure, and function of macromolecules critical to life (Carson, Miller, and Witherow, 2012, p. 19). The field digs deeper to explore the role of macromolecules in cell replication and how genetic information is transmitted from one stage of life to another. Basically, molecular microbiology aims at analyzing how the DNA can be manipulated in order to mutate or sequence it. A mutat3d DNA is usually inserted into the genome of a living being to offer some mutation effects caused by the phenomenon. Of late, there has been an increase in the study of molecules (Carson, Miller, and Witherow, 2012, p. 59). The studies have either been direct or indirect in their approach to the study of molecules. Direct studies have focused on the interactions of molecules (cell biology and developmental biology). Other indirect studies have focused on inferring historical attributes of species/masses (populations). A molecular diagnostic is a method that is employed to assess biological markers in an individual’s genetic code (in the genome and proteome). This aspect of cellular microbiology focuses on how the cells of individuals express their genes in the form of proteins. Molecular biology is applied in medical testing to monitor and diagnose diseases, identify risks, and decide on the kind of therapies that will achieve the maximum results (Clark, 2010, 170). ). Molecular biology has contributed to the detection and characterization of the management of disease-causing micro-organisms.  Ã‚  

Employment Law Essay Example for Free

Employment Law Essay 1. On Friday March 16, 2012 14 workers of the Elizabeth R. Wellborn law firm in Deerfield Beach FL were fired for wearing the color orange to work. During the course of the work day the 14 employees were called into a conference room and told by management that they had interpreted the practice as some kind of a protest. One of the employees then responded by saying the group was wearing orange in order to promote that they were all together when they planned to go out for drinks after work. After conferring, the managers returned and announced that they all were immediately fired. Florida, like many other states, is a work â€Å"at will† state meaning technically the reason for the employees firing does not matter. Employees who are at will are not under contract for any definite period of time and can be fired at any time for any reason, good or bad, or no reason at all as long as the reason is not illegal or discriminatory. The former employees of the firm are basically claiming that the firm violated some of the accepted limitations to the â€Å"at will† rule. 2. Of the many judicially imposed limitations to the rule one of the generally accepted is that employees are protected from protesting working conditions. This brings up many questions for this specific issue as to the exact facts of why the employees were terminated. Originally they were told their orange shirts were being seen as some sort of a protest. After the employees denied this the management then meet outside the room and decided that they all would be fired. The question that arises is were they fired because they were thought to be staging a protest, or just because they had all decided to wear orange? Also, since the employees have publically denied actually trying to protest does that mean they are not protected by the limitation? Another possible issue with the firing is whether or not the employer was acting in good faith and fair dealing. Under the employee handbook of the law firm there was no specific mention to an employee not being allowed to wear a certain color. In the context that some of the former employees were speaking it was made to sound as if the practice of wearing orange to work on Fridays had been going on for some time without any problem. Therefore did the law firm suddenly violate an unwritten agreement that employees are allowed to wear whatever color they choose to work, and would this qualify as the employer acting in bad faith against the employees? 3. My opinion on the issue is that there certainly seems more to the story than what is being presented. In an interview on the Sun Sentinel website now former employee Janice Doble stated that a new manager started in the office around March 2nd, and that the manager had a habit of fake tanning. She suggests that maybe the manager had a â€Å"complex†, basically saying that the manager possibly interpreted the orange shirts as a way for the employees to mock him or her. Obviously, if this was the actual intent of wearing orange on Fridays the former employees would most likely not admit to it in public or in a court of law. Even if this was the actual reason for wearing orange that would mean the firing’s would be protected under the â€Å"at will† rule regardless if it is seen as a valid or invalid reason for termination. This entire issue serves as a good example of why the â€Å"at will† doctrine exists in the first place. If this issue is taken to court it would very quickly deteriorate into a he said/she said argument with very little actual verifiable facts to contend. As previously stated, it can almost be guaranteed that there is much more to the issue than will ever come out in public or in court, and without those facts it would be difficult to make a well informed decision on what is just or unjust. Because of that courts rightly leave issues like this one to be decided by a standard doctrine. If in fact these employees were wrongly terminated for simply wearing orange, unfortunately they may never be compensated for the wages that they lost which is the downside to the issue. However, justice may have already been served to the law firm by the media, since the firm will definitely have a hard time finding 14 new employees to work in what may be a toxic environment where they have to worry about being fired at any moment. Also, this bad publicity may hurt the business aspect of the law firm for some time to come.

To Kill a Mockingbird Chapters 16-21 Questions Essay Example for Free

To Kill a Mockingbird Chapters 16-21 Questions Essay Chapter 16: 1. Atticus and his sister disagree on many things, mostly the treatment of colored people and how important the reputation of the finch family is. Alexandra believe that she is above colored people, especially Calpurnia and that Atticus shouldn’t let his children go to church her because it’s a disgrace to their family. Atticus believe that colored people deserve the same amount of respect as white people and that Calpurnia is a member of the finch family and should be treated like one. 2.Atticus says simply a mob is made up of people, despite the location or situation the mob is in. Plain and simple, no labels attached, the mob is just people. 3.Mr. Underwood was covering Atticus at the jail because even though he doesn’t like colored people, he knew Atticus was doing his job but defending Tom Robinson. 4. Mr. Dolphus Raymond like to spend his time with colored people instead of people of his own race. The people of Maycomb despise him for it and think that he only prefers them because he is constantly under the influence of alcohol. 5. Judge Taylor appears to be a very laid back person, but in actuality he listens very carefully to everything people say. I think the Judge purposely acts like this in court so that people think he’s not paying attention and accidentally say something they shouldn’t have, think that he isn’t paying attention anyway. Chapter 17: 1.Atticus want to reveal that Mayella’s injuries match something that he father could do and not Tom Robinson. 2.The Ewell’s are considered ‘poor white trash’ because the live next to all the colored people, none of them work, Mr. Ewell has seven children, none of them have any manners and none of them bathe regularly. Chapter 18: 1. Mayella could be described as disgusting because she is an Ewell and they are very poor dirty people and also the way she treats people is dirty (p.240). She could be described as pathetic because she is constantly crying and is trying to accuse a crippled man of raping her when it is very hard physically for him to do things (p.248). 2. Tom’s physical appearance is important because Mayella and Mr. Ewell both said that Mayella was beaten on the right side of her body by someone probably left handed. Tom Robinson is right handed and he has no use of his left arm because of an accident he had when he was a kid.†¨ He appears to feel satisfied. It seemed as though he wanted to get back at Mayella for the pain she caused Tom. But all he was doing is smart talking her just like any lawyer would. Chapter 19: 1. Tom Robinson is essentially the symbol of a mockingbird. He is kind and attempts to bring a little kindness to Mayella Ewell who is suffering. The Ewells, Bob Ewell in particular, brings nothing but hate, ignorance and sadness to everyone. He is essentially the opposite of Tom. He even abuses his daughter in the worst possible way. 2. Atticus mentions Tom’s previous record because he went to show the jury the Tom was answering all of the questions truthfully. 3. Toms version is that Mayella invited him inside, then threw her arms around him and began to kiss him. Tom tried to push her away. When Mr. Ewell arrived, he flew into a rage and beat up his own daughter, while Tom ran away scared. 4. He said he felt sorry for her because he knew how her father treated her. He would beat her for the slightest thing and it was hinted that her farther used her in a bad way. It was a mistake because he showed compassion to a white woman and when her father found out that he helped her she was so terrified that she said she did not ask for help he just wanted to take advantage of her and used the excuse about the dresser to get in the house. She also knew she had flirted whit him and was afraid he would say something. 5. Scout believes Mayella is lonelier than Boo Radley because Mayella lives in a place where no one really cares about her and she’s all by herself, while a least Boo has Nathan to take care of him. Chapter 20: 1. Mr. Raymond says that he leads people on into thinking he’s a drunk so that way they some way to justify why he does what does. 2. He tells Scout and Jem about his life because he wants them to know that rumors aren’t always true and that he doesn’t really care what others think, as long as he’s happy people can think whatever they want of him. 3. Atticus explains to the jury that Tom Robison is a good man, that Mayella was trying to take advantage of him and that Tom is innocent. He comments that the bruises on Mayella are most likely from Mayella’s father and that Mayella is a bad person trying to cover up what she did by blaming Tom Robison. Atticus tries telling court room that he knows that no matter what the evidence points to the jury will side with the white man. He says people should discriminate based on color. Atticus tries to make the jury see that they will be convicting an innocent man just because of his skin tone. Chapter 21: 1.Scout knows the verdict before it’s said because her father told her that when the jury comes back after discussing and don’t look at the defendant, then she knows right away that they found him guilty. 2.The colored people stand up out of respect for Atticus. They understand the sacrifices Atticus made when taking this case. They understood the dedication he put into the case, knowing he wasn’t going to win since the beginning. Despite losing his case, they stand because they knew he did his best.

Strategic Supply Chain Management Business Essay

Strategic Supply Chain Management Business Essay Abstract In early stages supply chains were seen as just the supply process from a companys immediate supplier through to the immediate customer. They had their own goals, targets, deadlines, margins, and policies and also all these were depend on them based on how to cater the market demand. It is easy to perform especially in a monopoly market with very few outlets which is spread in a limited area. But when the business is growing they have to take solid decisions about expansion policies as well as the integration of supply chain operations to survive in the market and to gain the competitive advantage with the rapidly changing competitive climate. The manufacturing industry faces great challenges equally as any other industry, which is a result of economic crisis, especially when it comes to the diversified, large-scale companies with huge expansions and a customer base, as Singer Sri Lanka PLC. In particular to perform in the current competitive environment its not only the existing methods are important, but the latest logistics and supply chain management practices are matters a lot as well. Time has changed and out thinking about the way we manage our improvement activities also has to change. Good is not good enough Only our very best will attract the customers in todays competitive environment. Producing an excellent product is not cut the mustard today. Over the years Singer (Sri Lanka) structure has strengthen immensely to incorporate with the strategies formulated to face the changes in the environment. A critical study was carried out to understand the major competitive priorities in current supply chain of Singer Sri Lanka PLC; the supply chain management principles, strategies and techniques that are used in achieving these competitive priorities; other possible tools which could be used for improving the present performance of the organization and how the company can go beyond the excellence by using these practices as well. (Abstract is not included in the word count) 1.0 Scope of the Assignment To investigate Singer Sri Lanka PLCs supply chain with a view to, Understanding the supply chain systems and operations and to assess its impact on the chain. Identify the current supply chain strategies and the influence from various market conditions. Make recommendations in order to improve the current supply chain in the company and over come the identified critical issues and challenges by applying strategic supply chain management principles. Company Overview Singer Sri Lanka Started its operation in 1872 in Sri Lanka and is a Company that has grown over the years into a benchmark entity in Sri Lanka in terms of popularity, modernity and reach. Singer today is synonymous with quality, wide reach, and wide product range across diverse lines and wide appeal to consumers across the entire spectrum of buying power. Source -Singer (Sri Lanka) PLC Annual report Singer Sri Lanka PLC is a diversified, large-scale company, which was established and started its operations with few shops and now Singer has nearly 550 retail outlets spread all over the country with a group of more than thousand permanent employees. Furthermore Singer has widely spreaded distribution channels, such as Singer Plus, companys largest distribution channel, Singer Mega ,which optimises true modern trade retailing, promising a shopping experience on par with the best in the world, Singer Homes, the furniture store contributed to offer high quality and stylish furniture, Sisil World, promotes mainly Sisil brand products and it is the second slot in the distribution hierarchy, Singer Wholesale, Satellite shops and Duty Free etc are the other channels of distribution. Singers product portfolio is highly diversified and consists of products across a range of household, industrial and financial categories. Singer product portfolio: (Source: Singer (Sri Lanka) PLC Annual report 2009) Organization Structure Pyramid Singer Organization structure consists of three main management levels which include Junior, Middle and Senior. Senior and middle levels has two sub layers as illustrated below. A Foreign Component Suppliers B Local Component Suppliers Prodimix International Germany Arpico Haffle Fittings Italy Regional Sharpeners Dolken Company Germany St. Anthonys Company Hevea Company Malaysia Laminex Company Australia C Other Local Suppliers D Foreign Suppliers Soft Logic National/ Panasonic Epsi Computers Sony Craft Suppliers Samsung Nilkamal Hitachi TCL Whirlpool Wedge Unix E Retail Outlets F Corporate Customers Singer Mega Dilmah Singer Homes Nestle Singer plus John Keels Holdings Sisil World Media Services (Pvt) Ltd. The Supply Chain Competition Supply Chain is a network of connected and interdependent organizations mutually and co-operatively working together to control, manage and improve the flow of materials and information from suppliers to end users (Source: Christopher 2005, p.6) It is clear that current world companies cannot act individually and survive or gain a competitive advantage in the market for a long run. Therefore supply chain integration is a powerful concept for survival and growth in todays business environment. A product or a service should have key attributes to be competitive in the market place, which are known as the competitive priorities. The competitive priorities may change with the market segment. For example, when consider the Singer customers in a rural area may be interested primarily in the cost of product while the customers in urban areas are interested in quality of the same product. 3.1 Identifying the Competitive Priorities Cost Advantage: This is a strategy where the company seeks efficient facilities and uses tight cost controls to produce products more efficiently and effectively than competitors. Singer Sri Lanka had only around 10 brands in early 2000 and mainly concentrated on market penetration by providing affordable products to the mass market. In order to bring down the price, the company has moved to strategic sourcing of its major brands through an intermediary which purchases for the entire south Asian region which affects economies of scale. Eg: i. Discontinued the TV plant at Singer Industries Ltd., Ratmalana in 2001 and started sourcing form China. ii. Started the factory in Piliyandala for furniture water pumps to reduce imports as well as duties and offered innovative products at a competitive prices. At the same time manufacturing plants should plan their systems in such a way that all resources such as material, labour and machines are efficiently used to bring down the cost significantly. Also company should make sure to keep sufficient margin to cover all other overheads before going to reduce the selling price to get more volumes. This can be illustrated as follows; Value Advantage: Customers dont buy products, they buy benefits Adding value through differentiation is a powerful concept of achieving a defensible advantage in the market. Singer has moved to a differentiation and multi brand strategy to enter into a new era of retailing. In all categories, different brands positioned to appeal different customer segments. Singer trade name has changed to SINGER plus from SINGER on 1st of January 2007 and the slogan to MORE BRAND MORE CHOICE. It enables to increase the appeal to customers and the message of choice available in the stores and adds differential plus over competitive offerings. Singer adds value through service by providing unmatched service to their customers by giving not just a product but with a full package which includes super shopping environment, friendly customer care staff, product demonstration, discount schemes, easy payment schemes, free delivery to the door step, free installation, customer training, free services for selected items like A/Cs, extended warranty scheme, excellent after sales service, etc. When considering the product designs, certain designs may increase inventory holding or transportation costs with long manufacturing lead time. In Singer basically in furniture factories this issue can be seen. This will be a huge impact on the whole production of Singer factories if not properly address the problem. Multi Channel Strategy (Source: Singer (Sri Lanka) PLC Annual report 2007) Delivery Lead Time : Consumers in all markets, industrial or consumer are increasingly time sensitive and this is reflected in their purchasing behavior. This should be visible from the time of manufacturing to the delivery of the item. In all the Singer factories they use Computer Numerical Control (CNC Programmable machines) to make sure speedy, efficient and reliable manufacturing process. As a policy they also maintain average three months finished goods inventory in all the stock keeping units (SKUs) in general and 1.5 to 2 months finished goods inventory for identified fast moving items in the sub warehouse. Singer also has the island wide distribution network with more than 500 shops and goods are transporting everyday to all the locations from the central warehouse. Shops are also permit to keep sufficient inventory in their stores. But here the main issue is that the uncertainty of holding more inventories. Though they have reduced their lead-time, with the volatility of the markets some times they have resulted in excess inventory situations, where sometimes the loss can be very high. This is mainly for the items such as televisions, refrigerators and white goods (washing machines, home theatre systems) etc. since these can be out dated with the new technology enhancements. This should be addressed for an immediate solution, because it can have a huge impact on the whole supply chain in the long run. Quality: Quality should be there in every aspect including design quality, process quality, product quality, service quality, etc. While maintaining ISO 9001:2000 standards Singer Sri Lanka factories make sure that every item produced up to the required or expected level in terms of both quality of conformance and quality of design. In overall companys point of view it is also a crucial factor to maintain the balance approach between the price and quality of all the products. So to have a full range of products in each category company has decided to go with multi brand strategy, where the company doesnt want to compromise quality and damage the brand image due to get the price advantage. Analysis of key areas in Singer Supply Chain Analysis of the above competitive priorities has given a clear insight about the issues that can be impacted on the current supply chain and also here I would like to draw the attention on major key areas which should be considered to have an effective and efficient integrated network for the business organization. Areas to be reviewed; Supply chain competitive strategy Supply chain agility, flexibility and responsiveness How well the supply chain is synchronized 4.1 Supply Chain Competitive Strategy Competitive context of business continues to change basically because of four major reasons; i. The new rules of competition ii. Globalization of industry iii. Downward pressure on price iv. Customers take power to demand on goods/ services Analysis of Current Situation Currently Singer Sri Lanka has an internally integrated system which provides mainly an end to end planning framework and they highly depend on the hierarchy. So there is a high possibility of delaying the decisions due to lack of confidence and authority levels. Also the focus on reducing obsolescence properly is also a major issue. Possible Strategic Recommendations Singer Sri Lanka has to move ahead with external integration with their international suppliers this will lead to manage better up stream and down stream interaction in order to maintain an effective and efficient value chain and to get a better cost advantage. By having an effective ERP system they can handle all the transactions and information regarding the manufacturing, logistics, distribution, shipping, invoicing, accounting, human resources, shop sales, market campaigns, bargain or auction sales, promotion activities, etc. through this and also by applying internet, intranet and extranet facilities the company can avoid having excess inventories and maintain a proper inventory which is aligned with customer needs, especially when it comes to the multi brand multi channel concept. The other important fact is to identify the power position of Singer relative to their suppliers and customers with regard to the scale matters. Finally in this aspect they have to focus on managing 4Rs (responsiveness, reliability, resilience, relationships) thoroughly to strengthen the linkages between the customers and suppliers, where the competitor would find hard to break. Best fit in an organization can be illustrated as follows; 4.2 Supply Chain Agility, Flexibility and Responsiveness Demand in todays volatile markets causes most of the current pressure on supply chains to compete as networks and to use planned network configurations to drive flexibility, agility and responsiveness. Agile or Lean? Analysis of Current Situation In the current status of Singer Sri Lanka, they keep sufficient stocks of finished goods in ware houses of each channel and also raw materials at the main Singer factories, where some times it can cause huge losses because of excess of stocks. Though the overall lead time is reduced when under taking special orders such as providing customized items for corporate clients locally or internationally, there can be situations where timely response may be poor. Possible Strategic Recommendations By making the supply chain more agile it can make the operation of the company more smoother. For this applying the seven principles which is given in Table 1will be important. Efficient responsiveness should be improved by de-coupling the up stream and down stream processes and utilizing the principles of postponement wherever possible. As the company strongly believe that there should be a flexibility and variability in all categories. It can be improved by developing new products, by incorporating some product changes to fit the customer specifications and also quickly able to respond increasing and decreasing demand due to the seasonal sales pattern and also can position different brads to appeal the different customer segments in terms of quality and the price. Table 1: Basic Principles for the creation of agile supply chain Principle Application Synchronize activities through shared information Needs to enhance the companys new IT systems (ERP system, Electronic fund transfer, Internet, e-mail etc.) which enable effective on line purchasing other services Work Smarter not harder Reduce non value adding activities such as manual activities identify the parallel processes in the company (already this is done up to certain level of transactions) Partner suppliers to reduce inbound lead times Work more closer with suppliers and share information about different demand schedules to reduce time delays Seek to reduce complexity Enhance the advance capabilities of information systems increase the transparency of processes to reduce confusion delays Postpone the final configuration This is already being used for certain range of items Manage processes not just functions Needs to manage across its supply chain or the inter related cross functional processes to be more flexible agile in responding to demand Utilise appropriate performance metrics Singer already uses performance monitoring metrics, but can make out the other possibilities which fits the structure of the organization do necessary modifications design improvements Enhance the supply chain strategies through agility: 4.3 How well the Singer Sri Lanka Supply Chain is Synchronized? Synchronization implies that each stage in the supply chain is connected to the other and that they all march to the same drumbeat. The way in which entities in a supply chain become connected is through shared information. (Source: Christopher 2005, p.177) Key processes that needs to be linked, up stream and down stream to supply chain synchronization of Singer Sri Lanka: Key Processes Analysis of Current Situation Possible Strategic Recommendations Planning Scheduling This is done by sharing information between each tier, but the main focus is on the first tier customers suppliers. Properly linked information system should be implemented with an integrated ERP system in order to have a proper control over the lead time inventory. Design Since the poor communication with the tier 2 suppliers it has lead to a lack of market innovation and confidence about new design developments IT based systems (e-mails, internet etc.) can be used to optimize the connectivity among all the tiers New Product Introduction Though this is done through the differentiation strategies, still there are loop holes where the trends are not clearly identified and communicated When this comes to the bulk production it is essential to identify obsolete items and replace them with new product designs. to gain competitive advantage For this properly linked network channel is essential Product Content Management When a change is required it has implemented after going through a very long process where totally based on the hierarchy of management, which is very time consuming and complex Should have a proper alignment with the strategies and the critical processes in the supply chain to minimize the impact over the customers Order Management Most of the main suppliers have their own individual order tracking systems and basically the order processing is done by basic methods as communicating via telephones, where timeliness is a question To increase the agility with the highly volatile market demands Singer has to be inline with new technological advancements where they can reduce the order management time and optimize the efficiency of the whole supply chain Sourcing Procurement This is performed well in the current system, but this is limited due to high confidentiality As some of the suppliers work with competitors this should be remain but can be improve the visibility by having strategic partnerships Properly synchronized system would be as follows: 4.4 Other recommendations for further improvements in supply chain management: Mini Warehouse Concept: Since singer has more than 500 retail shops islandwide, keeping sufficient stock at each locations is involving considerable amount of money. So its better to locate mini warehouses in each district to maintain required inventories. Be Green Through Reverse Logistics: Company can reverting back all outdated and obsolete goods directly from the customers and try to send these to their suppliers at a nominal amount, which they are sometimes in a position to upgrade the products again. This reverse logistic concept can extend into having a more greeny environment as a responsible corporate citizen. Convert Major Suppliers Into Strategic Partners: Singer can try to discuss with its major international suppliers and convert them to strategic partners via joint venture or partnership agreements, which would enable to have a long lasting business relationship to both parties. Optimize Supply Chain: By nature consumer durable market is categorized as a seasonal market. Singer sales pattern has two main seasonal effects throughout the year (Apr/May and Nov/Dec). Its quite common to run out of the stock during seasonal times and having excess stock during off seasons. Both ways this is not good for the company since they are loosing customers during the season while considerable amount of money tied up in the inventory during the off season period. Structure Vs Strategy: Companys typical tall hierarchical structure in not infavour of the decision making system since each minor decisions should go above the line to the top hierarchy, which takes lots of time to get the final decision to the down the layers. If the company can adequately empowered its middle and first line managers company can be more proactive than the existing situation. Red to Blue Ocean Strategy: Singer has number of head to head competitors in the market who are engaging in the business in similar nature. So company can immediately identify its strengths and competitive priorities (which can be experienced management team, islandwide network, etc) to be edge over the others in the competitive environment. In other words they can enjoy lots of advantages by following the Blue ocean strategy. 5.0 Conclusion Supply Chain Management principles and techniques are not common to all the industries. Some times it can be a complex scenario in which it also change time to time due to internal industrial factors such as union actions, product line changes, design changes, etc. and due to external factors such as changes in economic condition, other company rules and regulations imposed by the government, new market competition, international market forces, etc. Singer Sri Lanka has strong formulated strategies and also as per the analysis carried out considering the strategic recommendations will be more effective in achieving sustainable competitive advantage in the industry by efficiently managing its supply chain. So it is vital to be more realistic when selecting the proper supply chain management principles and tools in a highly volatile and dynamic environment. This also can be result in reflecting the bottom line profitability of the organization.

An Experiment to Find Out the Effect of Osmosis on Potato Cells :: Papers

An Experiment to Find Out the Effect of Osmosis on Potato Cells Plan ==== Apparatus:  · A borer  · 25 test tubes  · 5 test tube racks  · 2 potatoes  · A ruler  · A sharp knife Variables: Four different sugar solutions at 10%,20%,30%and40% and distilled water Hypothesis: I hypothesis that the higher the sugar the less the potato size will increase. I think this because I think it will be harder for the liquid to get in because it is denser. Using the borer make cuts into the potato and pull out the pieces of potato. Chop the pieces so they are 20mm long repeat process 25 times. This experiment must be statistically viable i.e. the potato pieces must be identical. If you come to a bad piece of potato discard it. Put all the pieces into individual test tubes. Using one of the solutions fill up 5 test tubes to exactly the same height. Repeat process for all the solutions. Put test tubes into racks and leave for 24 hours. This should be done as quickly as possible to ensure each piece of potato is immersed for exactly the same period of time. Research [IMAGE]Fig 1 Osmosis is the transfer of a liquid solvent through a semi permeable membrane that does not allow dissolved solids (solutes) to pass. Osmosis refers only to transfer of solvent; transfer of solute is called dialysis . In either case the direction of transfer is from the area of higher concentration of the material transferred to the area of lower concentration. This spontaneous migration of a material from a region of higher concentration to a region of lower concentration is called diffusion. Osmosis will occur if a vessel is separated into two compartments by a semi permeable membrane, both compartments are filled to the same level with a solvent, and solute is added to one side. The level of the liquid on the side containing the solute will

Potiki - Is Toko Maui? :: essays research papers fc

She blew his mouth and nostrils, and with two fingers lightly massaged his chest until the mucus began to drain freely. She took a pendant from her ear and put it on the blanket beside him. ‘Tokowaru-i-te-Marama. Ko Tokowaru-i-te-Marama te ingoa o tenei,’ she said. (Grace 36) The passage above comes from the book Potiki. It’s when granny Tamihana breathes life into Toko and gives him the name of her deceased brother. In Potiki, a novel written by Patricia Grace, we are introduced to a family that is given a special gift. That gift is in a form of a child named Toko. Toko isn’t any ordinary child for he knows all his past stories and has the ability to see future stories. Toko was born by Mary and is cared for by Mary’s brother Hemi and his wife Roimata. In yet another novel, there is a strong presence of mythological icons being incorporated into a book. Grace ties the legend of Maui into the character of Toko. Toko and Maui were both born prematurely. Another similarity Grace ties in with the legend of Maui is the fishing story. Maui goes out fishing with his brothers and brags that he’ll catch a bigger fish than his brothers and Toko’s fishing with his family in the lagoon and catches a big eel. Lastly, Grace links the legend of Maui’s death to Toko’s death. In Potiki, Toko enters the wharenui to bring back Manu who was sleepwalking. Instead a gunshot was heard and Toko was killed. In the legend of Maui, Maui tried to capture death by trying to crawl into the death goddess â€Å"hidden source of life† to capture her heart. A bird laughs, which woke the death goddess and closed her mouth. The teeth of the death goddess cut Maui in the center and killed him. According to Westervelt, â€Å"Maui may mean â€Å"to live,† to subsists,† and may refer to beauty and strength, or it may have the idea of â€Å"the left hand† or â€Å"turning aside. (1)† In Potiki, Grace ties in the meaning of Maui to the character Toko. In what way is the birth of Toko and Maui similar and it’s relationship with Westervelt’s definition of Maui? How is Toko’s fishing story similar with the legend of Maui pulling the island of New Zealand and its relationship with Westervelt’s definition of Maui? How is the death of Toko similar to the way Maui dies and how it relates to the definition of Maui?

The Legalization of Marijuana for Medicinal Purposes :: Medical Marijuana Drugs Papers

The legalization of marijuana for medicinal purposes has become an increasingly controversial topic, with many different issues on which people have many different opinions. There is opposition to the legalization of marijuana for medicinal purposes because it has the potential to be used incorrectly, however it is also considered that there is the potential for marijuana to be used in relieving the suffering of many seriously ill patients. Marijuana has been used by people for thousands of years to provide relief from many different serious medical problems. There are many doctors who currently support the effectiveness of using marijuana as treatment for various medical conditions. The many people who are suffering from cancer, multiple sclerosis, and AIDS have found that marijuana can be a very effective pain and symptom reliever. The legalization of marijuana for medicinal purposes is viewed by its opposers as one of the worst things that we could do. Their reasons are that they feel that marijuana should not be legalized for medical use because it is an illegal substance and until that is changed, prescribing it is against the law. "Attorney General Janet Reno announced that physicians in any state who prescribe the drug could lose the privilege of writing prescriptions, be excluded from medicare and Medicaid reimbursements, and even be prosecuted for a federal crime" (Kassier 1). Government officials such as Janet Reno are not the only ones to object to the legalization of marijuana. Many parents groups like Mothers Against Drunk Drivers object to the legalization of marijuana for medical uses. Their objections come from a reasonable concern that there has been an increase in the use of marijuana by youth. Their concern is expanded since the marijuana of today is much more potent than the marijuana of a few decades ago. The potential for these teens to obtain the drug would increase. Also, the Federal Health and Drug enforcement officials feel that by le galizing marijuana, they would be sending the wrong message to young people ("Your Health" 1). Strong evidence that shows that regular use of marijuana for long periods of time could cause severe lung damage ("Your Health" 3). If the use of marijuana could damage a patient's lungs, then the risk could outweigh the benefit. Marijuana smoke can be twice as toxic as tobacco smoke to a human lung. The strongest point that many make opposing the legalization of marijuana is that there just is no clear evidence that smoking marijuana can help an individual who is ill ("Marijuana for the Sick" 2).

The Environment In Israels Environmental Sciences Essay

It is in battling air pollution that some of the greatest progresss have been made, notably in Haifa where for old ages the population suffered from the pollution emanations of the local oil refinery and the Israel Electric Company works, non to advert the big composites devoted to chemical production such as Haifa Chemicals. In Jerusalem, it is non industrial but vehicular pollution that is responsible for the debasement of air quality. Nature protection and wildlife management- Israel has a figure of nature and wildlife protection jobs that are alone. Because of rigorous runing Torahs and really active protection of wildlife, Israel has become a safety for many native animate beings in an country where there is small protection offered. Except for Jordan, none of the environing Arab provinces have a truly effectual nature protection service and many autochthonal animate beings such as gazelles, ibex, hyenas and others are now really rare in those states. In add-on, Israel is the impermanent residence and therefore de facto defender of more than three-fourthss of Europe ‘s migratory birds, which stop over here on their manner South in the fall and on their return to Europe in the spring. Noise abatement- Israelis, by and big are a noisy batch. Like all Mediterranean people they are convinced that if you are non heard you do n't be. Radios and stereos blaring, autos honk endlessly and the transition of address is a rareness. Pesticides- Until June, 2001, there were at least a twelve pesticides in usage in Israel that are banned in most western states. Since Israel exports a assortment of fruits, veggies and cheeses, efforts are so made to maintain pesticide degrees to a lower limit, since the agriculturists and manufacturers know that nutrient transcending the rigorous European criterions will be returned. Although both the ministries of wellness and agribusiness are supposed to supervise nutrient quality, both adamantly garbage to let go of their findings to the populace, keeping that â€Å" this would confound people. †Solid WasteRather more than 95 per centum of Israel ‘s solid waste is buried in landfills, burned in alfresco cavities or left to decompose in refuse mopess throughout the state. This is in contrast with Switzerland that buries merely 12 per centum of its refuse or Japan that buries 19 per centum. Recycling in Israel is so minimum as to barely merit reference.Surface Water PollutionThe serious nature of the pollution of Israel ‘s rivers was dramatically highlighted four old ages ago when a overcrossing over the Yarkon river collapsed and a group of Australian jocks viing in the Maccabi Games were thrown into the contaminated river below. Several later died, and others were injured, non from the autumn but from the insidious toxic condition from exposure to the toxic Waterss of the chemically-polluted river.Toxic WasteToxic waste disposal in Israel has significantly improved over the past few old ages but is still a long manner from satisfactory. But the toxic waste site itself is every bit large a job as the one it was designed to work out. At the same clip, toxic waste from agribusiness and from families and little concerns has barely been addressed.Urban SprawlIn 1948, merely three per cent of the land in the state was under paving or asphalt ; by 1992 the figure had grown to over 17 per centum. Even this figure does non look big for a province that has kn own such a drastic addition in population and such rapid development, except when one realizes that 95 per cent of the entire population of Israel lives North of Beersheba. This means that about all of the paved and asphalted land is in less than half the state.Initiative taken by Israel authorities for healthy environmentReforestationIsrael is a planetary leader of re-afforestation and nature saving. aˆ? Israel is one of the few states that began the twenty-first century with more trees than it had at the beginning of the twentieth century. The JNF attentions for 100,000 estates of natural forests. aˆ? Israel has over 150 nature militias and 65 national Parkss established throughout the state. Alternate Energy- Israel-based Solel has operated a field of solar panels in California ‘s Mojave Desert since the 1980s, cut downing U.S. dependance on oil by 2 million barrels of oil per twenty-four hours. aˆ? Israeli startup Project Better Place is working to make a country-wide electric auto substructure with the backup of the Israeli cabinet. aˆ? Using bacteriums that â€Å" eat † crude oil, PetroBioClean helps clean up oil spills on land and sea.Battling DesertificationIsrael remains committed to the early Zionist end to â€Å" do the desert bloom, † non merely at place but in tonss of developing states confronting turning desertification. aˆ? Israel is one of two states in the universe in which comeuppances are shriveling instead than spread outing. In 2006, Israel hosted the international conference on battling desertification and was praised by the United Nations for its attempts. aˆ? In 2007, Nigeria and Israel agreed to a $ 17 billion undertaking to change by reversal desertification and conveying 2 million agricultural occupations to the country.DesalinationAcknowledging the limited handiness of H2O resources early in its history, Israel has focused on going â€Å" the Silicon Valley † of H2O engineering. aˆ? Israel began its desalinization attempts in the sixtiess with the innovation of desalinization via vacuity freeze. aˆ? In 2010, Israel launched its 3rd desalinization works in Hadera. It is the largest of its sort in the universe.Water ConservationFrom the 1959 Water Law ( which made all H2O public belongings ) to the popular motto â€Å" Do n't Waste a Drop, † Israel has been a leader in H2O preservation. aˆ? Israel treats 92 per centum of its effluent and reuses 75 per centum in agribusiness, the highest rate in the universe. Through the usage of advanced irrigation techniques, Israeli farms have increased H2O efficiency from 64 per centum to 90 per centum, compared to traditional furrow irrigation. aˆ? JNF has begun six preservation undertakings, which will use of course happening wetlands to purify effluent, without added chemicals or the demand for increased energy.Agricultural DevelopmentIn the tradition of the early Zionist innovators, Judaic husbandmans continue to utilize a mixture of difficult work and invention to do Israel â€Å" a land of milk and honey. † aˆ? Israeli company Bio-Bee Biological Systems uses insects like humblebees and fruit flies to advance cross-pollination and control plagues in an environmentally friendly manner. aˆ? Israel is optimising growing government variables such as visible radiation, temperature, humidness, irrigation, and nutrition to cut costs and increase harvest efficiency Environmental regulations and ordinances there are several regulations and ordinances formed by the ministry of environment protection of Israel which are as under.Air quality-Suspension of Nuisances Law, 1961 Suspension of Nuisances Regulations ( Air Quality ) , 1992 Nuisance Abatement Regulations ( Air Pollution from Vehicles on the Road ) , 2001 Condemnable Procedure Order ( Finable Offenses – Air Pollution from Vehicles on the Road ) , 2001 Extra Nuisance Abatement Regulations Hazardous Substances Regulations Hazardous Substances Regulations ( Implementation of Provisions of the Montreal Protocol ) , ( Amendment ) 2009 Clean Air Regulations ( Disclosure of Air Pollution Data from a Motor Vehicle in an Ad ) , 2009 Clean Air Regulations ( Emission Permits ) , 2010Environmental PlanningPlaning and Building Law, 1965 Planing and Building Regulations ( Environmental Impact Assessments ) , 2003 Licensing of Businesses Law, 1968 Freedom of Information Law, 1998 Representation of Environmental Public Bodies Law ( Legislative Amendments ) , 2002 Environmental Protection Law ( Polluter Pays ) ( Legislative Amendments ) , 2008 Local Authorities Law ( Environmental Enforcement – Governments of Inspectors ) , 2008 Freedom of Information Regulations ( Public Access to Environmental Information ) , 2009Hazardous SubstancesPlant Protection Law, 1956 Work Safety Regulations ( Workers with Pesticides ) , 1964 Licensing of Businesses Regulations ( Disposal of Hazardous Wastes ) , 1990 Hazardous Substances Law, 1993 Licensing of Businesses Regulations ( Hazardous Industrial Plants ) , 1993 Suspension of Nuisances Regulations ( Used Oil ) , 1993 Hazardous Substances Regulations ( Import and Export of Hazardous Wastes ) , 1994 Hazardous Substances Regulations ( Registration of Formulations for the Control of Pests Harmful to Man ) , 1994 Plant Protection Regulations ( Regulation of the Import and Sale of Chemical Preparations ) , 1994 Hazardous Substances Regulations ( Classification and Exemption ) , 1996 Public Health Regulations ( Waste Treatment in Medical Institutions ) , 1997 Safety at Work Regulations ( Material Safety Data Sheets ) , 1998 Railways Regulations ( Hazardous Substances Transport ) , 1999 Hazardous Substances Regulations ( Disposal of Radioactive Waste ) , 2002 Hazardous Substances Regulations ( Criteria for Determining Validity Periods for Poisons Permits ) , 2003 Hazardous Substances Regulations ( Implementation of Provisions of the Montreal Protocol ) , ( Amendment ) 2009 Prevention of Sea Water Pollution by Oil Ordinance ( New Version ) , 1980 Prevention of Sea Water Pollution by Oil Regulations ( Marine Environment Protection Fee ) , 1983 Prevention of Sea Pollution ( Dumping of Waste ) Law, 1983 – Translation Prevention of Sea Pollution ( Dumping of Waste ) Regulations, 1984 Prevention of Sea Pollution from Land-Based Beginnings Law, 1988 Prevention of Sea Pollution from Land-Based Beginnings Regulations, 1990 Protection of the Coastal Environment Law, 2004SUMMARY OF ISRAELS chemicalIntroductionThe chemical industry plays an of import portion in Israel ‘s economic development, consisting some 20 % of GDP by industry and a turning portion of the state ‘s exports ( from 11.1 % in 2000 to 22.1 % in 2008 ) . Safe usage and ordinance of chemicals is an indispensable constituent of Israel ‘s environmental policy. The chief models for chemical direction in Israel are the Licensing of Businesses Law, 1968 and the Hazardous Substances Law, 1993. Enforcement includes supervising on the gross revenues and acquisition of chemicals and supervising on the import of chemicals ( by Israeli Customs ) .Appraisal of Chemical RisksMechanisms for systematic rating, categorization, and labeling of chemicals, including enterprises towards a consonant system of categorization and labeling of chemicalsAt present, the bing models for industrial chemical direction in Israel modulate the user of chemicals by agencies of rigorous steps for â€Å" cradle to sculpt † supervising of the production, import, storage, storage, processes, wastes and conveyance of chemicals.Following is a short outline of the mechanisms presently in usage in Israel:Hazardous Materials Permit: Under the Hazardous Substances Law ( 1993 ) , a Hazardous Materials Permit is required for the holder of any chemical, whether the substance is in its simple signifier, assorted, or blended. A license is merely granted if the functionary appointed by the Minister of Environmental Protection is satisfied with the applier ‘s acquaintance with the characteristics of the risky substances in his ownership and with their safety demands. Israeli Standard for Labeling and Marking of Dangerous Substantives: Israel Standard ( IS ) 2302 on Classification, Packaging, Labeling and Marking Dangerous Substances and Preparations ( revised in 2009 ) presents a compulsory consonant system that regulates the labeling of chemicals ( partially correlating to the EEC Dangerous Substances Directive ) . IS 2302 specifies labeling demands for chemicals in-house, during conveyance from installation to installation within the same compound, and during the conveyance of unsafe substances by route or rail. Labeling of transported chemicals: Regulation of the conveyance of risky substances rests with the Ministry of Transport. The ministry imposes specific demands for wadding, labeling and vehicle marker. The Transport Services Law of 1997 and its 2001 ordinances regulate the transit of unsafe substances and mostly correspond to the UN Recommendations on the Transport of Dangerous Goods – Model Regulations ( The Orange Book ) . All transported risky substances are marked harmonizing to the Globally Harmonized System of Classification and Labelling of Chemicals ( GHS ) and include information on the maker or importer of the substance, warning Markss, exigency codifications, action to be taken, UN figure, and telephone figure of an information centre. Information and Response Center for Hazardous Substances: The Information and Response Center collects quantitative and qualitative information on risky substances that are used, produced, imported, exported, transported and disposed of in Israel. Data relate to measures, types, features and concentrations of substances found in all sectors and at all degrees, including industry and establishments on the local, regional and national degrees. In add-on, the Center maintains informations on safety, sensing, designation, intervention, and neutralisation processs for chemical accidents.Enterprises for appraisal of toxic chemicals, jeopardy and hazard appraisalPresently, enrollment and licensing of chemicals is carried out on pesticides, pharmaceuticals, decorative readyings and nutrient additives. Pesticides used for agricultural and public wellness intents constitute a important per centum of all chemicals in Israel. The usage of these pesticides is carefully supervised to guarantee environmental wellness and safety. The Ministry of Agriculture ‘s Plant Protection and Inspection Service is in charge of the enrollment and ordinance of pesticides for works protection – representing most of the pesticides used in Israel.Registration of Pesticides for Agricultural UseThe pesticide enrollment procedure begins with proving and probe over a period of two old ages, following probationary blessing for limited usage. For the intent of enrollment, the Pesticides Division of the Plant Protection and Inspection Services has established standards for subjecting toxicology file to the interministerial commission for coordination of pesticide usage.Registration of Pesticides for the Protection of Public HealthThe enrollment procedure for pesticides for public wellness intents is separate from that for agricultural usage. Israel ‘s ordinances, approved in 1994, comply with rigorous international criterions and require applications for the enrollment of a new molecule, new preparation, reclamation and alteration of name/label/packaging, etc.Registration of PharmaceuticalsThe Pharmaceutical Administration of the Ministry of Health is responsible, inter alia, for the enrollment of drugs. Each application is accompanied by elaborate certification that relates to the consequences of a broad array of clinical and other experiments. Registration is merely granted following thorough reappraisal of these paperss every bit good as the reception of a certification of quality from the Institute for the Standardization and Control of Pharmaceuticals.Engagement in assorted international and regional enterprisesThe State of Israel has signed and/or sanctioned several international pacts on the usage of chemical substances:i‚†¢ The Stockholm Convention on Persistent Organic Pollutants ( POPs ) :The Rotterdam Convention on Prior Informed Consent Procedure for Hazardous Chemicals and Pesticides ( PIC ) :The Basel Convention on the Transboundary Movement of Hazardous Waste:Vienna Convention on the Protection of the Ozone Layer and Montreal Protocol on Materials that Deplete the Ozone Layer:Strategic Approach to International Chemical Management ( SAICM ) :Recommendations on Guideline Values for Chemical Pollutants in the AirA study entitled â€Å" Ambient Guideline Values for Chemical Pollutants in the Air † was published in March 2006, with guideline values for 110 chemical pollutants in the air which are considered harmful to human wellness. The Ministry of Environmental Protection has adopted these guideline values and uses them as indispensable tools in determination devising processes on the followers: Approval and licensing of new installations in industry or enlargement and alterations to bing installations ; Reviews of wellness hazards to the population in instance of exposure to a given pollutant ; and Appraisal of the necessity to cut down pollutant emanations from different beginnings if pollutant concentrations in the air exceed guideline values.Protecting Public HealthThe Ministry of Health is responsible for protecting public wellness including, inter alia, supervising of imbibing H2O quality and ordinance of chemical, pesticide and weedkillers residues and endocrines in nutrient. Additionally, the Ministry of Health, in cooperation with the Ministry of Environmental Protection, coordinates many epidemiological studies. Following are some illustrations: Cancer, decease, kids ‘s illnesss and hospitalization were studied between 1990 and 1999 in the Hadera country, near a coal power station ; Prevalence of malignant neoplastic disease, lung diseases, cardiovascular diseases and take a breathing jobs were studied in the Haifa country where the crude oil industry is concentrated, during 1995-2004 ; A few studies were conducted in the Tel Aviv metropolitan country sing the relation between air pollution and many symptoms. One was carried out in coaction with the US Environmental Protection Agency ( EPA ) ;Sound Management of Toxic ChemicalsAdvancement within the larger model of Strategic Approach to International Chemicals Management ( SAICM )Israel endorses the Strategic Approach to International Chemicals Management ( SAICM ) , took portion in the Dubai declaration and nominated a focal point for SAICM. Relevant authorities bureaus work harmonizing to the SAICM when explicating their work programs and regulatory instruments in order to accomplish hazard decrease, administration, answerability and duty.Enterprises and inventions for hazard decrease, peculiarly taking in to account the life rhythm of the chemicalsIsrael has a broad organic structure of statute law and plans aimed at the decrease of hazards from bing chemicals, such as workers ‘ wellness and safety commissariats ; demands for Material Safety Data Sheets ( MSDS ) ; official criterions on the categorization, labelling, packaging and selling of industrial chemicals ; footings and conditions in Hazardous Materials Licenses, studies and monitoring plans. Furthermore, the Ministry of Environmental Protection on a regular basis reviews information about chemicals that may present wellness and environmental hazards.Pesticides and BiocidesThe usage of pesticides for agricultural or public wellness intents is carefully sup ervised to guarantee environmental wellness and safety. In 1997 a alteration of all registered pesticides and biocides was initiated, ensuing in the prohibition of 11 active ingredients. Emphasis was given to curtailing or censoring chemicals that were antecedently authorized for usage. Specifically, chemicals with long DTs ( clip required for 50 % of the initial sedimentation to disperse ) are non granted a gross revenues licence. The undermentioned stuffs were banned or badly restricted after 1997: Sodium Arsenite Pentachlorophenol 2,4,5-TP Monocrothophos Ethyl Parathion Chlorphenapyr Aldicarb Hexasuron Dinitro-o-cresol Methoxyethylmercuric chloride Ethylmercuric chloridePolicies and models for bar of accidents, readiness and responseIn instance of accidents affecting risky substances, an incorporate exigency response system is imperative. To this terminal, Israel has developed a national exigency eventuality program for incorporate exigency response in risky substance accidents.Duties of the Chemical IndustryThe program imposes first duty for intervention of a chemical accident on the industrial works itself. Israel ‘s industries are required to take all necessary stairss to forestall accidents, to fix exigency processs, to develop staff, and to fix suited equipment and safety cogwheel. In line with these demands, the Manufacturers Association of Israel has prepared a comprehensive study on possible agencies of covering with chemical accidents that occur during the conveyance of risky substances.Enterprises to cut down overdependence on the usage of agricultural chemicalsDecrease of pesticide usage is an of import end whi ch aims to cut down environmental exposure to these stuffs. Pesticide ordinances are meant to forestall possible harm from uncontrolled exposure to pesticides. National Maximum Residue Limits have been established for all pesticides in Israel that are based, whenever appropriate, on the Codex Alimentarius Limits. In Israel, several undertakings have been initiated to advance incorporate pest direction. They include, among others, usage of screen harvests to protect the dirt surface, insect-proof cyberspaces, insect traps, and natural enemies.

The Shack, a Discussion of Symbolism

2/16/09 The put up A Discussion of Symbolism The lodge in, written by William P. Young, tackles one mans demand for faith and reassurance in immortal with several metaphors, fables and images. These symbols ar used to apprisevas the novel religion itself and from this comparison it is easier to clinch a deeper understanding. However, with this underlying symbolism, its viable to over analyze and disregard the false nature of the book. Despite this, there be umteen symbols in spite of appearance The train that are essential to the story and the deeper signifi lavatoryce inwardly it.Symbols are used at heart The Shack to re each(prenominal)y enunciate the relationship alteration that mack experiences while visiting the chantey and the new set relationship that he develops within the Trinity. Symbolism within The Shack is found close everywhere, with symbolism it is possible to understand matinee idol through the analogies expressed. These analogies put fr om simpleton to complex and have many dimensions the symbol itself and the universe it exposes. There are many different symbols hidden within the tag, well-nigh are lucid and roughly are vaguer.One of the to a great extent than obvious pieces of symbolism would be the story of the Indian Princess that mac tells girl. (Young, 30-31) The story is a make pass representation of the death of saviour Christ. female child is unnerved by the death of the Indian Princess and messiah and raises the essential question, as to why God is so mean? (31) mackintosh answers the question the best he can except it still unnerves him. He says that Jesus didnt have to die, he chose to. He and so tells Missy thatGod get come out of the closet never ask us to do some function kindred that, as Jesus already cover it. Hes shaken though by the reasonableness of his young daughters question.However, non quite an as shaken as he will be in the days ahead as he wonders the same thing himse lf. In the flood tide days ahead When Missy is abducted, mackintosh will think back to this, thus, creating discredit in God for macintosh. Now that mackintosh has developed a type of disbelieve in God, he becomes immersed in an separate(prenominal) piece of symbolism that he has interpreted to calling the abundant Sadness. he macintosh allowed himself to consider the range of horrendous possibilities, and at one time it chicken feeded he couldnt stop the imaginations of good and evil all mixed up unneurotic in a soundless but terrifying parade. 53) This gravid Sadness seems to be a lot standardised depression but there are some things here that seem to purge go beyond such a simple definition. It appears to more than somatic, more than psychological its almost a spiritual type of thing that hits to the very core of his beingness to where his immaculate world is impacted by its presence. It haunts his dreams, and leaves him in a deposit of almost incessant fatigue and anguish. It can be argued that this state was brought on solely because of his daughters disappearance however that may tho be one of the factors contributing to the Great Sadness.mackintoshs Great Sadness seems to come more from his bolshy of faith because of the liberation of his daughters which could imply that both(prenominal) of these are the causes of his grief induced state. Whether its depression, or something else, Mack has a check up on in which pain becomes so overcome that there are few options other than suppressing the pain, which is what Mack chooses to do. One of the contributing sources to Macks great sadness is the loss of his daughter, Missy. Missy can as well as be viewed as yet a nonher symbol within The Shack.She is innocent and unassuming consequently she can be regarded as just about of an inner child or symbol of youthful innocence. And now Mack could intelligibly see the voice that had called his Missy. It was Jesus playacting in the middle of his children. (168) However, with her disappearance she holds discouragement and sadness to her family, therefore she is also good example of great pain and loss. Missy, can also be compared to Jesus. She was innocent, but ended up dying for no reason.Although her death was sad and hurt her family, Mack manages to gain a new relationship with God from it. more like Jesus, who died unjustly, but ended up saving humanity, Missy in a way saves her father. Another symbol found several times throughout the story would be the lady bug. Before the family leaves to go on a camping trip, Missy asks her mother and her father if she can bring her insects with her. Her father says yes, while her mother says no, because they will be safer at al-Qaida. This is typic because it turns out that Missy would have been safer at home too.Perhaps the most noted symbols in the entire story would be the physical human representations of the Trinity. God is represented by a large African American woman however this is just the operate that God chose to spoke to Mack through, because papa (God) says that God is neither male nor female. (93) Jesus is pictured as a feckless Jewish man. While the Holy tone is an Asian woman, who behaves rather strangely and flits in and out of Macks imaginativeness and can appear in more than one place at once, (128) these are all metaphorical representations of the presentment of the Trinity.Mack in his first confrontation with God following his cathartic regeneration of unload his anger and rage sees God in a quite different personal manner than he expected, which is why God is portrayed this specific way. This materialization of God in this form is important because this isnt a literal assembly with God. This is a parable or metaphor that represents Macks introduction to a God that isnt the remote, presentiment, ominous, hypercritical figure that Mack has believed him to be, until now.To communicate myself to you as a very large, wh ite grandad figure with flowing beard, like Gandalf, would precisely reinforce your u expertthly stereotypes, and this spend is not about reinforcing your religious stereotypes. (93) God or Papa in The Shack isnt revealing himself in all of his magnanimousness and sanctity for a specific reason. This is because the customary rationale of this weekend in the shack is focused upon constructing a relationship with God. done this, Mack discovers the idea that Gods love extends so much that God has chosen to reveal himself in a manner that Mack can relate to and identify with.God also wishes for Macks religious stereotypes to be abolished, so he can be closer with God. Macks religious stereotype of God in his head is similar to Gandalf from Lord of the Rings, like a sort of grandfatherly figure with a long white flowing beard. (73) So, Mack is shaken immensely when God appears to him in the way that he does, in disposition to try to bring himself down to Macks level. Through the symbolism in this story dealing with the trinity, Mack begins to start the road to restoration nd healing. The all in all meeting in the shack is symbolic in itself because it is possible that it did not even occur in reality. Mack discovers that his disaster was on Friday night, and also when he wakes up wakes up in the shack and it is chilliness (237) and also he appears to be in the same spot on the narration where he fell asleep (79) near the old blood stain. This leads to the end point that the manifestation of the trinity, may have occurred just not as a part of reality, more as in a grotesque meeting.These events are seemingly real as Mack experiences them and he is able to postponement that there is a righteousness being represented here through this weekend at the shack and from that he reaches the truth about his relationship with God. Even though it is possible to conclude that the actual meeting did not occur, there is a reality here in the truth of the concepts and brio changes that occur because of this meeting. The purpose of this metaphorical day-dream was to save Mack, so he could acquit and mend his relationship with God. Parables, symbols and metaphors are all essential elements in The Shack.They help to twist the pieces of the story together and allow for greater significance. Although some of the symbolism is blatant and quite obvious there are other pieces of symbolism that are vaguer and harder to pick out. The Shack is a story about, healing and forgiveness, and within the tale of anguish and spiritual repurchase there are symbols that act as signposts helping to lead Mack to conclusion and build a stronger relationship with the Trinity. whole kit and boodle Cited Young, William P. The Shack. Newbury Park, CA, 2007